ENROLLING FOR JANUARY!

CREATE A MASSIVELY PROFITABLE SHORT TERM RENTAL BUSINESS WITHOUT NIGHTMARE GUESTS AND WITH TOTAL PEACE OF MIND. 

Ready to automate your short term rental business so you make more money, stress less, and work less hours?

(Like, way less hours.) 

READ ON

Exclusive access to me!

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Built in protections most other coaches never talk about!

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Build a profitable & sustainable STR business!

Inside The Stress Free Host Mentorship, you'll get everything you need to OPTIMIZE, LAUNCH & SYSTEMATIZE your next short term rental so that you can stop swapping hours for dollars and start seriously scaling your income...without dealing with nightmare guests or Airbnb customer service. 😩

Imagine if....

✔️ There was a way to acquire and launch a short term rental knowing it will be profitable?

✔️ There was a way to implement systems that grow your STR business without being in the day to day minutia.

✔️ You could finally have a stream of mostly passive revenue to have more time with loved ones...

✔️ You could wake up everyday to deposits in the bank, literally while you were sleeping...

✔️ You could impact people by sharing your gifts & hospitality with every guest who crosses your threshold & get paid for it!...

All of that's possible inside the Stress Free Host Mentorship.

But what IS the Stress Free Host Mentorship?

This is a small group mentorship program with direct access to me via live zoom sessions and a Facebook group community for in between session support.

My goal: To empower you to create a stress-free business where you make way more profit and work way less hours all while attracting amazing guests that you will love hosting and avoiding the guests you won't.

It is a small group mentorship to help you take action in building and scaling a massively profitable, sustainable & solid guest focused STR business.  

Inside, I open up my playbook of 20 years in the making and give you everything you need - training, coaching & support - to automate bookings, operations & profits using my time tested systems and processes.

Tell me if this sounds like you......

✅ You are ready for cash flow without sacrificing all of your time.

✅ You are ready to stop swapping hours for dollars but don't know how to get there.

✅ You are ready to have an abundance of money & time.

✅ You are ready to move on from a dead end 9-5 job.

✅ You are ready to achieve that lifestyle that currently only is a reality in your dreams.

✅ You are ready to find, create and launch your short term rental simply, quickly, and best of all, profitably.

✅ You are ready to convert an underperforming short term rental in to one that is top of it's market!

"Real estate mistakes are expensive.....way more expensive than Marilynn's coaching program ever could be." Michael P.

Who is an ideal applicant for SFH Mentorship?

The SFH Mentorship is right for you if.....

• You believe in the value of coaching to help you fast-track your way to achieving your goals and are willing and able to invest in it.
• You want to get started investing in short or mid term rentals OR are an established STR or MTR rental host looking to improve your business.
• You want to get started NOW creating your dream lifestyle with a sustainable & profitable short term rental business.
• You've been thinking about getting started with short term rentals or Airbnb, but don't know where to get started. Maybe you've already started searching for your first short term rental but you've got analysis paralysis and haven't taken action yet.
• You've already been hosting but you're overwhelmed by all of the moving parts involved in a hospitality business and you just can't seem to achieve the profits you hoped for.
• You want a proven, straightforward system to ensure profitability & preserve your time freedom in 90-180 days & are willing to implement what you learn.

This is not for you if.....

• You’re looking for a get rich quick scheme.
• You prefer to source free content rather than get real, actionable strategy from an expert.
• You’re a host as a hobby and not interested in growing and scaling a short term rental business.
• You don't see the value of investing in education to fast track your success.
• You like to move slowly and see a delayed return on your (time and money) investment.

TESTIMONIAL:

"I have been diligently working on all the things you have discussed so far in class. I am eager to start helping clients find the right property for their goals (including me!).  I feel I can directly put everything I’m learning into action, ... the course you are offering is very helpful and I like that I can put pieces into action immediately. I fully feel that this year is my growth year! Thank you!" - Lindsay P.

WHAT YOU GET

🌿 9 zoom sessions with exclusive access to me.

🌿 Lifetime access to my full curriculum in a 10 module digital course format.

• You are encouraged to watch one module of curriculum per week (roughly 1 hour per week of instruction)

🌿 60-120 min. live zoom sessions spread out over 12 weeks (Day and time may vary depending on the group)

These sessions will consist of a live lesson with time at the end for Q&A, listing audits, guest communication audits, property analysis or whatever the group most needs.  

This is your opportunity for guided goal setting, accountability, Q&A and hot seat coaching.

This is where the rubber meets the road and I make sure you are taking measurable action toward your goals.

• For those who are unable to join the live instruction, the recording will be available for replay.

🌿 A huge list of bonuses, calculators, analysis & project tracking worksheets {see the giant list of bonuses below}

🌿 Private Facebook Group - Daily support, community, Q&A & coaching

🌿 I aim to keep my groups small so that each mentee has the attention they need.

TESTIMONIAL:

The Stress Free Host program far exceeded our expectations! Marilynn's heart-centered approach to hosting as well as her experience, knowledge and systems in the short-term rental space, have given us the confidence and knowledge to launch our first property. I have done other STR-related courses and the most valuable part of this program is the individual coaching and accountability. I felt that Marilynn and our group was able to help with resources whenever it was needed. Marilynn is the real deal!...her financial and legal resources/framework alone are worth the investment for the course. Additionally, it was such a treat to have access to other guest experts as a bonus.

-Lindsay Lombardi & Craig Resnick

WHAT IS INSIDE THE CURRICULUM?

Phase 1: PLAN

🌿 Module 1: Clarity Framework | Mindset + Goal setting to think like a millionaire

Framework for aligning your business to your lifestyle goals + reverse engineering how to reach your lifestyle goals with STR.

• The Why- This is your driving force.  Without clarity on this, most people give up
• The Goal- This is where we stretch you out of your comfort zone
• The Mindset to take uncomfortable action
• Reverse engineer the path to your dream lifestyle 

In Module 1 you will get crystal clear on your WHY, what your goals are in the short and long term, as well as the mindset you need to approach this from the right perspective. We lay out the details of the dream lifestyle you are designing for yourself, with short, mid and long term goals.

🌿 Module 2: The Roadmap formula- Map your business & market for your lifestyle 

• Choosing a business model
• Acquisition Methods & Property Types
• Market Analysis, choose the right market for YOU
• STR property types & reverse engineering how to reach your lifestyle goals with STR.

Now that we have clarity on your dream lifestyle goals and what they will cost we will break down the varying hosting styles, business models, property types, acquisition methods that you will choose from that best matches and aligns with your lifestyle goals and that will move the needle fastest toward them.

🌿 Module 3: The Rental Profit Predictor 

Get really good at property analysis & the ins and outs of financing & partnerships to pounce on that deal when you find it!

⭐️ This is where you get really good at analyzing a deal quickly and concisely and without emotion. This includes re-analyzing your current properties to ensure that you aren't leaving money on the table.  If the numbers don't work, they don't work, and if you are going to be a Stress-Free Host, you need to make every deal count! We are aiming at maximum profit per property, so less work for more money!

Inside, I help you:

• Get your financial ducks in a row
• Become a qualified buyer
• Get acquainted with all of the various financing & acquisition methods
• Analyze your current properties to figure out any gaps in your profit.....no leaving money on the table here.
• Analyze new deals quickly and concisely to help you quickly run numbers on a property you are truly interested in
• Learn how to partner with other people where they either bring funds or sweat equity to the table.

              🌿 Includes: My Proforma/ deal analysis calculator  This spreadsheet will give you a one sheet to quickly know if a property is worth pursuing.

              🌿 Includes: Operating / Partnership agreement sample This is a great starting point agreement if you are interested in partnerships.

              🌿 FREE access to AirDNA  - This will help you learn how to use this software to it's greatest potential and give you a leg up in finding that next deal!

Phase 2: PREPARE

Now that we have created a plan, it's time to lay the foundation!

🌿 Module 4: The Protection Trifecta

Built in Protections & Business foundations. 

• Proprietary formula for liability / asset protections & stress free bookings at every layer of the booking process.
• How to act like a business from the start.  This goes far beyond setting up an LLC and getting insurance. 
• This allows you to take direct bookings stress free!

This may be the most valuable part of this mentorship because without proper protections, in place, you could lose all of your assets with one litigious guest.

The stakes are high, but this module puts the "Stress Free" in the host.

       🌿 Includes: Rental Contract Templates & training ($1700 value)  - A rental contract developed over 19+ years of hosting which gets regular updates which you have free lifetime access to.

TESTIMONIAL:

The Stress Free Host Program is just that, stress free! I have gained so many tools to organize my business efficiently that I now feel I can work ON my business instead of IN it every day. Marilynn is a terrific teacher, mentor and coach and she truly cares about each of her students and wants them to succeed. I have taken short term rental classes in the past, and was left with questions and felt I needed to pay more to keep getting to the answer I was seeking.  I would 100% recommend this to anyone looking to start a short term rental or looking to scale a business properly. Marilynn knows her stuff, and willingly shares her breadth of knowledge. Lindsay P.

Phase 3: DESIGN & BRANDING

🌿 Module 5 & 6: The Attraction Method - 2 part design course. {Let's not forget that I'm an HGTV & House Beautiful featured interior designer!)

Guest Avatar + Basics of design- Understanding how to attract your ideal guest & niche down, Creating the design plan + cohesive branding 

• Part 1: Design foundations / Fundamentals- helping you figure out how to choose a design direction, understanding your guest avatar as well as some design basics on placement and measuring.
• Part 2: How to be your own designer - Create a design plan + Branding for cohesiveness - we take the initial inspiration and I teach you how to create a design plan just like a designer would.  Then, we get in to how to extend that design in to the branding for your business and rental so it is all cohesive.

I am an HGTV featured & published interior designer and without realizing it, my design was a HUGE part of why all of my rentals outperformed my markets.   

               🌿 Includes: Pop Off The Page formula -  Proprietary formula for a standout listing

                🌿 Bonus: How to create a mood board digital course - A quick training showing you how to create a visual mood board for your design, for those who take design seriously and want to save $20,000 in design fees.  (you could even start designing for other hosts after this course!)

                🌿 Bonus: Design and budget worksheets that I used for my design clients.

Phase 4 - LAUNCH

🌿 Module 7: The Calgon Effect - Rental setup & team building the right way for smooth sailing in your biz

• Rental setup & team building- Far too many people wait until they are so overwhelmed with all of the tasks before they hire on help.
• Comprehensive listing setup checklists with a built in budget tracker (which includes links to many of my favorite items built in!).
• This is your chance to do an audit on your existing properties to up level your current offerings & amenities!

This module alone will save you hundreds of hours in trying to think of everything you need to buy. The work is already done for you!

🌿 Module 8: The Listing Optimizer formula -

This goes in to greater detail on my proprietary listing formatting to attract amazing guests and deflect nightmare guests. 

• My proprietary listing construction
• Pricing strategies for your listing
• Photography - How to find the right photographer + how to structure your photos in your listing.
• Understanding your competition
• Guest screening / vetting

You will have a properly set up listing so Airbnb and your insurance company can support you, plus built in screening / vetting techniques to deflect those guests you don't want and attract those you do.

I have developed this formula over 19+ years of hosting, have refined it as an Airbnb Ambassador for the last few years helping hundreds of new hosts, and now it's yours to duplicate!

🌿 Module 9: The Facet Formula

• My tech stack- Different platforms to automate & run your business.
• Direct booking website platforms & flow
• More detailed pricing strategies using dynamic pricing software
• Booking Workflow Map  so you don't miss any steps in your booking workflow setup
• Booking Income Tracker spreadsheet   An editable excel spreadsheet to track revenue, profit, commissions, TOT taxes, nightly rates, lead times, booking sources, notes, etc. I have developed this over 20 years for at a glance data.  This is exclusive to this mentorship.
• Guest communication tool kit - My Heart Centered approach to communicating with clarity + swipe copy for guest messages. This is the secret sauce to 100% 5 star reviews! 

With so many new software platforms to support hosts one of the questions I get most is which software and tech I use. I have a proprietary tech stack that I call THE FACET FORMULA that helps to automate my processes, and they all work together and communicate so there is less for me to do. This will free you up to work ON your business, not IN it.

TESTIMONIAL:

Marilynn is a true veteran in the short term rental space. There is so much knowledge and experience packed into her course. You can tell she come from a place of love and wants to share what she know with everyone. I signed up for this course shortly after closing on our first rental. We went off to the races with a short two month goal of getting it up and running. I am almost there and don't think I could have done it without Marilynn in my corner. Totally worth it! - Jessica F.

Phase 5 - GROW

🌿 Module 10: The Growth Accelerator - How to grow your business with longevity no matter the market conditions.

It's one thing to make a ton of money, but it's another thing to have financial intelligence and use those profits wisely.

I have grown our net worth to over $2.3m using these techniques even through multiple major economic downturns, years of my husband being out of work {y'all, TV & Film industry is unreliable} & a pandemic. We will cover things like:

• Becoming the CEO of your business vs. enslaving yourself to your business
• Managing your books & finances
• Cost segregation method
• Financial growth - making your money work for you & create more cash flow faster.
• Longevity - how to weather economic downturns and market shifts
• Diversification 

ADDITIONAL BONUSES:

🌿 Program Workbooks- Editable workbooks to help you get the most out of the lessons.

🌿 Bonus Co-hosting lesson - Guest teacher Natalie Palmer, host of the podcast No Vacancy & host of the STR Event Level Up Your Listing shares her proprietary cohosting methods.

🌿 Airbnb Listing Mastery Digital course ($350 value)- A quick video course to help you optimize your listing to increase bookings, attract the right guests and provide built in protections.  Your listing is your first line of defense!

🌿 Resource Library-  Library of guides & worksheets 

🌿 Mistakes not made? ($PRICELESS)  In real estate mistakes are EXPENSIVE, I mean tens or hundreds of thousands of dollars expensive.  

If I was to teach you all of what you get in this program one on one at $625/hr it would cost you well over $30k and that doesn't even include all of the worksheets, swipe copy, legal documents, calculators, bonus trainings that you get. It has taken me 19+ years to learn what I know and teach you, and you really can't put a price on that level of experience.

With The SFH Mentorship, you get lifetime access to the digital curriculum and daily access to me inside the community, and it's far from a 5-figure investment.

(Actual cost will be a fraction of this, and it will be a no brainer. 😉)

Imagine if....

 ✔️ There was a way to acquire & launch a short term rental in 3-6 months knowing it will be profitable?

✔️ There was a way to create systems that grow your STR business without being in the day to day minutia.

✔️ You could finally have a stream of mostly passive revenue to have more time with loved ones...

✔️ You could wake up everyday to deposits in the bank, literally while you were sleeping...

✔️ You could impact people by sharing your gifts & hospitality with every guest who crosses your threshold & get paid for it!...

All of that's possible inside the Stress Free Host Mentorship.

TESTIMONIAL:

There are a ton of other coaches in the short term rental space many of which got in in 2020 when it was easy to make money.  I hired Marilynn specifically because she has been in the industry long before that Airbnb boom we saw.  She has a wealth of information and I highly recommend getting in to her coaching program. Rebecca H.

Why learn from me?

I launched my first vacation rental in 2004 and have 20+ years of experience in multiple types of vacation rental hosting.  I'm excited to share my roadmap with you and help you step through the fear and take action toward the life you have been dreaming of.

I created this program to better serve hosts who need the accountability and support of an expert to help them confidently scale and create a sustainable short term rental business.

It's time to stop planning and finally launch or optimize your short term rental.

You have two options:

Continue to spend more time and energy trying to figure it out on your own piece meaning together bits of info you can find for free...

Or,

Finally have a proven system for launching and/or scaling your profitable STR  so you can finally stop swapping hours for dollars and improve your income and lifestyle.

This is an invite only mentorship.  If you want to find out if you qualify for this mentorship, scroll to the bottom and click to fill out an application.

I look forward to hearing from you!

xoxo,

Marilynn

TESTIMONIALS

FAQ'S

If you’re asking yourself any of these questions…..it’s for you.

“How do I find a profitable market & analyze the numbers on a potential deal?”

How can I build a business that gives me freedom of time so I can spend more time doing the things I love with the ones I love to do it with?

The fear of the unknown and variety of markets to choose from is too much and I end up paralyzed and do nothing.

I don’t know what numbers to look for before investing.

I’m afraid of all of the liabilities that comes with short term rentals.

How much does it cost?

I have options for multiple price ranges and how you answer in the application will determine if you are the right fit for intensive mentorship with me.  I am very selective in who I work closely with, and look for students who believe in themselves enough to invest in coaching.  For some students, a lower cost DIY course is a better fit.

BUT....with that said......Whenever this is the first question someone asks before fully understanding the value of a program, it shows me that we need to work on your mindset!  And don't get me wrong, this was me in the past too, so no judgement....only love.  

So let me ask you this......" If someone offered for you to buy a brand new Ferrari for $50,000, would you buy it?"  Stop here and really answer that honestly.

If your answer wasn't "Hell yes, and I would figure out how to get the money even if I didn't have it because I would turn around and sell it for $150k next week!".......then we have some work to do. 😉

Do you see where I'm going with this?  $50k is out of reach for most people, but those who immediately see opportunity would find a way to get the money to "invest" in that Ferarri knowing they would be $100k richer within that month.

The price of the program is an investment that you should expect a huge return on and will be revealed only after your application is approved and I've had the chance to share the details of the course so that you are aware of the actual value of this opportunity vs. the fraction of that value that you will actually invest to join the course.

To hold yourself back and miss out on an opportunity because you think you can't afford it, could actually be costing you more by not joining than if you did join in lost revenues or horribly expensive real estate mistakes that could have been avoided.

Why this mentorship over some others I’ve seen?

I have more experience than most other coaches, and have weathered multiple major economic market shifts each one completely altering the vacation rental industry.  While some other coaches have scaled their portfolio and may brag about their revenue (most of which happened during the Covid gold rush), many of those same coaches share their struggles with me about low reviews, disrespectful guests and wrestling with Airbnb customer service, and even banned listings.  

I bring authenticity, heart & a wealth of knowledge as an investor in building protections & systems in to your process that allows you to sleep at night.  I am a Stress Free Host and I don't have the struggles mentioned above.

Plus, I care deeply about my mentees and their success which is why this is priced for a smaller but serious group of hosts so that I can provide you with the attention you need.

I'm not about hype.  I'm about building a sustainable hospitality brand that is guest focused and fulfilling to own.

On top of all of that, I bring the clout of being an HGTV alumni interior designer, which was a large part of why I was so successful and I teach you how to stand out among the harsh competition and create a unique space with what your guest avatar wants.

What is the biggest value inside of the mentorship?

Hands down, my 20+ years of experience.

I approach this like a business using my 22 years of real estate investing, real estate license and creativity to help you craft the business model that is right for you and your dreams.

You can’t put a price tag on someone else’s mistakes and experiences and how they’ll help you build your business at an even faster pace and with less expensive mistakes.

How do I know if it’s good for me at this point in my journey?

We will only work together if it is a good fit for you and aligns with your goals and what this mentorship provides.

Every lifestyle map is different and everyone in this group will get personalized attention and advice.

If you aren't willing to commit the time to be present during the coaching calls, dive in to the courses and resources provided or implement what you learn, then this is not for you.

What if spots sell out?  

My mentorship is not always available to enroll, so take advantage when it is available. 

If you are serious about getting started or unleveling your current business to optimize and scale, then this is the move to make.

What is the biggest value inside of the mentorship?

Hands down, my 20+ years of experience.

I approach this like a business using my 22 years of real estate investing, real estate license and creativity to help you craft the business model that is right for you and your dreams.

You can’t put a price tag on someone else’s mistakes and experiences and how they’ll help you build your business at an even faster pace and with less expensive mistakes.

How do I know if it’s good for me at this point in my journey?

We will only work together if it is a good fit for you and aligns with your goals and what this mentorship provides.

Every lifestyle map is different and everyone in this group will get personalized attention and advice.

What if I already have a property?

You don't know what you don't know.  Chances are that every single module in the course will have value that you can apply to your current business.  While the digital course portion of the mentorship provides the roadmap and systems, the zoom call coaching calls are what will really help you move the needle......unless you are some rare unicorn who perfectly self motivates and don't need accountability or an experienced mentor to help guide you in the right direction.

What if I'm really busy and I'm not sure if I have time to make the most out of this mentorship?

The beauty of this program is that it is a hybrid of digital course + live zoom calls, so you can spend your time ingesting each lesson when the time best suits you and come prepared to the zoom sessions with your questions so that once they are answered you can either jump off, or hang out with the rest of the group until the call is over.

I purposely designed this so that busy people didn’t have to miss out.  You also have lifetime access to the video replays of the live zoom calls and all of the program content, so that if you even have to submit your questions ahead of time, I can answer it for you during the call and you can watch my answer in the replay.

In addition you will receive an invitation to a lower monthly rate to continue coaching support to have access to live zoom calls with me + stay in the Facebook group.

No matter what, I’m committed to meeting you where you are in this season of life so that you can start off with proper systems to avoid the overwhelm that causes so many other hosts to never start or quit before they realize the potential of their investment.