11 Modules

RESOURCE LIBRARY

This is all resources from each module in one place for easy access.

STRESS FREE HOST THE COURSE

What if you could start creating more cash flow in less time with less costly mistakes?

This is the formulas, systems & community you need to automate your short term rental business so you make more money, impact more people, and work less hours.

(Like, way less hours.) 

Create a massively profitable & systematic guest focused STR business in 90 days.

THE STRESS-FREE HOST COURSE

Inside The Stress-Free Host Course, you'll get everything you need to plan, find and launch your next short term rental so that you can stop swapping hours for dollars and start seriously scaling your income.

Imagine if....

 ✔️ There was a way to acquire and launch a short term rental in 3-6 months knowing it will be profitable?

✔️ There was a way to create systems that grow your STR business without being in the day to day minutia.

✔️ You could finally have a stream of mostly passive revenue to have more time with loved ones...

✔️ You could wake up everyday to deposits in the bank, literally while you were sleeping...

✔️ You could impact people by sharing your gifts & hospitality with every guest who crosses your threshold & get paid for it!...

All of that's possible inside the Stress-Free Host Course.

WHAT YOU GET

🌿 9 modules in a digital course format that you can watch on your own time.

🌿 A huge list of bonuses, calculators, analysis & project tracking worksheets + my Rental Lease Templates {see the giant list of bonuses below}

🌿 Join the Stress-Free Host Facebook Group to plug in to the community of other Stress-Free Host Mentees

🌿 The ability to add live group zoom coaching with Marilynn later on.  

THE CURRICULUM

  • Module 1: Mindset + Goal setting  - Framework for aligning your business to your lifestyle goals + reverse engineering how to reach your lifestyle goals with STR.
  • Module 2: Choosing a business model, STR property types & Choosing a market.
  • Module 3: Deep dive on deal analysis & the ins and outs of financing & partnerships to pounce on that deal when you find it! 
  • Module 4: Built in Protections & Business foundations- Proprietary formula for liability / asset protections & stress free bookings + How to act like a business from the start.  This allows you to take direct bookings stress free!
  • Module 5: Design + Branding:  Guest Avatar + Basics of design- Understanding how to attract your ideal guest & niche down, Creating the design plan + cohesive branding 
  • Module 6: Setting up your property & Building your team the right way for smooth sailing in your biz.
  • Module 7: Building and Marketing your Listing for profit / Direct bookings / Pricing / Photography- Proprietary listing formatting to attract, disclose, screen & protect
  • Module 8: The Facet Formula - Tech Stack & Systems / Booking workflow / Guest Communications / Guest Experience
  • Module 9: The Growth Accelerator - How to grow your business with longevity no matter the market conditions.

TESTIMONIAL:

The Stress Free Host program far exceeded our expectations! Marilynn's heart-centered approach to hosting as well as her experience, knowledge and systems in the short-term rental space, have given us the confidence and knowledge to launch our first property. I have done other STR-related courses and the most valuable part of this program is the individual coaching and accountability. I felt that Marilynn and our group was able to help with resources whenever it was needed. Marilynn is the real deal!...her financial and legal resources/framework alone are worth the investment for the course. Additionally, it was such a treat to have access to other guest experts as a bonus.

-Lindsay Lombardi & Craig Resnick

Those who invest in their education grow faster, earn more and make more mistakes.  

"Real estate mistakes are expensive.....way more expensive than Marilynn's coaching program ever could be." Michael P.

Phase 1: PLAN

Module 1: CLARITY FRAMEWORK

  • The Why
  • The Goal
  • The Mindset
  • Reverse engineer the lifestyle you want 

In Module 1 you will get crystal clear on your WHY, what your goals are in the short and long term, as well as the mindset you need to approach this from the right perspective. We lay out the details of the lifestyle you are aiming to create for yourself, with short, mid and long term goals.

We get in to the nitty gritty of what is motivating you, the lifestyle you want to create (down to the detail) & then reverse engineer exactly what you need to earn in order to achieve that goal. This exercise helps make your goals feel more attainable, and then we get in to the mindset you need to have in order to take ACTION.

This gives you the framework for aligning your business to your lifestyle goals.

Module 2: THE ROADMAP FORMULA

  • Hosting Business models
  • Aquisition Methods & Property Types
  • Market Selection or Choosing your market

Now that we have clarity on your dream lifestyle goals and what they will cost we will break down the varying hosting styles, business models, property types, acquisition methods that you will choose from that best matches and aligns with your lifestyle goals and that will move the needle fastest toward them.

Next, we learn how to analyze and choose a market that will support your plan.

(Hint: Markets are micro and NO Airbnb is NOT dead, nor is every market saturated. This is where I help you learn how to identify gaps in the market that you get to fill.)

Module 3: THE PROFIT PREDICTOR

This is where you get really good at analyzing a deal quickly and concisely and without emotion. This includes re-analyzing your current properties to ensure that you aren't leaving money on the table.

No matter how great a location or house, if the numbers don't work, they don't work, and if you are going to be a Stress Free Host, you need to make every deal count! We are aiming at maximum profit per property, so less work for more money!

Inside, I help you:

  • Get your financial ducks in a row
  • Become a qualified buyer
  • Get acquainted with all of the various financing & acquisition methods
  • Analyze your current properties to figure out any gaps in your profit.....no leaving money on the table here.
  • Analyze new deals quickly and concisely to help you quickly run numbers on a property you are truly interested in
  • Learn how to partner with other people where they either bring funds or sweat equity to the table.

Bonuses: You get access to the below for getting clear on a property quickly

  • my proprietary proforma / deal analysis calculator
  • a discount code for BnB Calc

TESTIMONIAL:

The Stress Free Host Program is just that, stress free! I have gained so many tools to organize my business efficiently that I now feel I can work ON my business instead of IN it every day. Marilynn is a terrific teacher, mentor and coach and she truly cares about each of her students and wants them to succeed. I have taken short term rental classes in the past, and was left with questions and felt I needed to pay more to keep getting to the answer I was seeking.  I would 100% recommend this to anyone looking to start a short term rental or looking to scale a business properly. Marilynn knows her stuff, and willingly shares her breadth of knowledge. Lindsay P.

Phase 2: PREPARE

Module 4- THE PROTECTION TRIFECTA + BUSINESS FOUNDATIONS

Now that we have created a plan, it's time to lay the foundation!

The Protection Trifecta is where you learn my proprietary layered approach to building in protections at every level and phase of the booking process. This may be the most valuable part of this mentorship because without proper protections, in place, you could lose all of your assets with one litigious guest.

The stakes are high, but this module puts the "Stress Free" in the host.

This goes far beyond setting up an LLC and getting insurance. What most people don't know is that part of protecting yourself is acting like a business. I will also share my Business Foundations with you to ensure that you don't miss any steps that could leave your assets vulnerable.

Bonuses: You get access to my rental contract templates for both direct and OTA bookings plus a training on how to implement in your business.

TESTIMONIAL:

There are a ton of other coaches in the short term rental space many of which got in in 2020 when it was easy to make money.  I hired Marilynn specifically because she has been in the industry long before that Airbnb boom we saw.  She has a wealth of information and I highly recommend getting in to her coaching program. Rebecca H.

Phase 3: DESIGN & BRANDING


Module 5- THE ATTRACTION METHOD

  • Part 1: Design foundations / Fundamentals
  • Part 2: How to be your own designer - Create a design plan + Branding for cohesiveness


I am an HGTV featured & published interior designer and without realizing it, my design was a HUGE part of why all of my rentals outperformed my markets. This is a 2 part in depth design course sharing some of my proprietary methods so you can stand out among your competition.

In part 1, we go over design fundamentals, helping you figure out how to choose a design direction, understanding your guest avatar as well as some design basics on placement and measuring.

In part 2, we take the initial inspiration and I teach you how to create a design plan just like a designer would. This can be a tool that you hand off to a designer, or become your own designer. I also share the tools that I use and give you access to my Pop Off The Page formula and my design & budget worksheets which was the same worksheet I used for my design clients to track steps, purchases & budgeting for design projects.  

Then, we get in to how to extend that design in to the branding for your business and rental so it is all cohesive.

TESTIMONIAL:

Marilynn is a true veteran in the short term rental space. There is so much knowledge and experience packed into her course. You can tell she come from a place of love and wants to share what she know with everyone. I signed up for this course shortly after closing on our first rental. We went off to the races with a short two month goal of getting it up and running. I am almost there and don't think I could have done it without Marilynn in my corner. Totally worth it! - Jessica F.

Phase 4 - LAUNCH


Module 6- THE CALGON EFFECT

THE CALGON EFFECT

  • Rental setup & team building

Rental setup and team building is one of the most overwhelming aspects of being a short term rental host, but not when you follow my methods. You will get guidance on the order in which to do things, as well as one of the most comprehensive listing setup checklists with a built in budget tracker (which includes links to many of my favorite items built in!).

Even if you already have a rental, there is a good chance that you are missing some of the items that I recommend you have in your rental.  This is your chance to do an audit on your existing properties to up level your current offerings.

This module alone will save you hundreds of hours in trying to think of everything you need to buy. The work is already done for you!

Knowing which team members you need, as well as what to look for when hiring will be the calgon in the bathtub creating the "ahhhhh" effect when running your business. Far too many people wait until they are so overwhelmed with all of the tasks before they hire on help.

Bonus: Listing setup checklist & budgeting worksheet (Includes links to my favorite items)

Module 7 - THE LISTING OPTIMIZER

  • Construction of the listing
  • My proprietary listing construction
  • Pricing strategies for your listing
  • Understanding your competition
  • Attract, disclose, screening / vetting

Next, I will share my proprietary listing construction to attract the right guests, disclose all the things so Airbnb and your insurance company can support you, plus built in screening / vetting techniques to deflect those guests you don't want and attract those you do.

I have developed my listing optimization formula over 19+ years of hosting, have refined it as an Airbnb Ambassador for the last few years helping hundreds of new hosts, and now it's yours to duplicate!

Module 8- Tech stack, Booking workflow & Guest communications

  • My tech stack- Different platforms to automate & run your business.
  • Direct booking website platforms & flow
  • More detailed pricing strategies using dynamic pricing software
  • Booking workflow 
  • Guest communication toolkit - my swipe files & my communication methods

With so many new software platforms to support hosts one of the questions I get most is which software and tech I use. I have a proprietary tech stack that I call THE FACET FORMULA that helps to automate my processes, and they all work together and communicate so there is less for me to do. This will free you up to work ON your business, not IN it.

Why try to figure all of this out on your own, when you can just copy mine?

Next I share my BOOKING WORKFLOW MAP which will help you make sure you don't miss a step when setting up your workflow so direct bookings are a breeze.

Last, is my GUEST COMMUNICATION TOOLKIT which is another proprietary method of communicating with my guests called THE SANDWICH METHOD that communicates policies clearly, is easy to read {Because we know guests don't read}, and helps preserve 5 star reviews even when things don't go perfectly.

Creating all of your messaging to guests and knowing exactly how to craft your communications can quickly overwhelm, so I'm sharing my swipe files which include templates for all of my communications with guests. It will even tell you which messages to automate and which ones not to.

Bonus: Swipe files of all of my Guest communication message templates (learn which messages to automate and which ones not to)

Phase 5 - GROW


Module 9- THE GROWTH ACCELERATOR

It's one thing to make a ton of money, but it's another thing to have financial intelligence and use those profits wisely.

I have grown our net worth to over $2.3m using these techniques even through multiple major economic downturns, years of my husband being out of work {y'all, TV & Film industry is unreliable} & a pandemic. We will cover things like:

  • Becoming the CEO of your business vs. enslaving yourself to your business
  • Managing your books & finances
  • Cost segregation method
  • Financial growth - making your money work for you & create more cash flow faster.
  • Longevity - how to weather economic downturns and market shifts
  • Diversification 
  • My contacts to the tax and legal professionals I use to help you set up your structure correctly now!

Inside The Stress-Free Host Course, you'll get everything you need to plan, find and launch your next short term rental so that you can stop swapping hours for dollars and start seriously scaling your income.

Ready to take the next steps?

How this works:

  • Click the button below to enroll & review the contract.
  • Choose your payment option and make a payment.
  • Get instant access to some bonus materials & 5 Star Profits: The HCH method course.

It's time to stop planning and finally launch or optimize your short term rental. IF....

You want cash flow without sacrificing all of your time.
You need to stop swapping hours for dollars but don't know how to get there.
You have too many bills, not enough time and not enough money.
You've over trying to get ahead with a dead end 9-5 job.
You're tired of feeling like you will never achieve that lifestyle that currently only is a reality in your dreams.
You wish there was an easy way to create and launch your short term rental simply, quickly, and best of all, profitably.

You have two options:

Continue to spend more time and energy trying to figure it out on your own...

Or,

Finally have a proven system for launching and/or scaling your profitable STR

so you can finally stop swapping hours for dollars and improve your income and lifestyle.

If that sounds like what you want, you're in the right place.

That's exactly what we help you do inside The Stress-Free Host Course

Enroll today and say yes to the future of your dreams.  

Don't wait!  😉

Let's gooooo!

xoxo,

Marilynn

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 $1,997.00 USD
 Stress Free Host The Course 3 Payment plan
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Please keep in mind that individual results from this program solely depend on your engagement and implementation of what you learn in this program.  I have poured my heart and soul in to each and every module, but your results are up to you!

By purchasing this course, you agree to the below:

While we desire quick fixes, Stress Free Host Course members commit to choose depth in your growth. I'm committed to your growth, and ask that you lean in and commit to applying what you learn inside.

#1 Commitment of honesty
- You commit to growth in yourself and your business in the near future to come, and commit to joining SFHC for the full term.

#2 Commitment of time
- You are investing in yourself, and carving out the time to implementing as much of what you learn in between is imperative to your success.

#3 Commitment of your head
- There is no one map you can follow on auto-pilot. You commit to being coachable and excited to grow.
 This is still YOUR business, requiring you to get feedback but then make your own choices.
 You are willing to be the CEO + leader of your business.

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NOTICE. Any notice or communication required or permitted under this Contract shall be sufficiently given if delivered in person or by certified mail, return receipt requested, to the address set forth in the opening paragraph or to such other address as one party may have furnished to the other in writing. 

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I believe in the value and clarity of my offer in Stress Free Host Course, and you agree to lean in and implement what you learn. Because of the immediate delivery of digital content and downloads, there is no refund for the program.  If The Provider is unable to deliver missing deliverables and/or services then a fair amount will be determined to refund the recipient. The refund amount will be up to the discretion of The Provider. 

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